VoiceDart Ltd (Company Number 16825983)
3rd Floor, 86-90 Paul Street, London EC2A 4NE
Email: info@voicedart.uk
Last updated: 6 September 2026
VoiceDart Ltd ("we", "us", "our") is a UK company that builds bespoke AI voice agents for businesses. Our agents handle inbound calls, outbound calls and web based conversations on behalf of the businesses that hire us.
This policy explains what we do with personal data and why. It also sets out your rights. It applies to visitors to our website, to people who enquire about our services, to our business clients, and to people who speak to an AI voice agent that we operate for one of those clients.
If you have any questions about this policy, or you want to exercise a right described in Section 12, email us at info@voicedart.uk.
Our role depends on whose data it is.
We are the controller for personal data about visitors to our website, people who enquire about our services, the staff of our business clients who hold accounts with us, and people who sign up to hear from us. We decide why and how that data is used, so this policy governs it in full.
We are the processor for personal data about callers and web visitors who interact with an AI voice agent that we run for one of our business clients. In that situation the client business is the controller. It decides why the conversation happens and what is done with the information afterwards. We handle that data on the client's written instructions.
If you spoke to an AI voice agent and you want your data corrected or erased, the quickest route is to contact the business you were calling. You can also contact us and we will pass your request to that business and support them in answering it.
When you speak to an AI voice agent that we operate for one of our client businesses, whether by phone or through a web page:
We ask our clients not to use our agents to collect special category data, such as health information, and our agents are not configured to request it. If you volunteer information of that kind during a conversation it will appear in the recording and transcript, and it will be kept and deleted on the same timetable as the rest of the call.
When you visit our website, we collect:
This data is collected through cookies and similar technologies. See Section 15 and our Cookie Policy.
Most of the personal data we hold comes from you, either because you gave it to us through our website, or because you gave it during a conversation with one of our AI voice agents.
We also receive personal data from other sources:
We process personal data for the following purposes, each with a lawful basis under UK GDPR:
| Purpose | Lawful basis |
|---|---|
| Delivering AI voice agent services to our business clients, including handling conversations, capturing enquiries, processing orders and managing appointments | Contract. Necessary to perform our contract with the client business. Where you are a caller rather than a client, we act on that client's instructions and the client relies on its own lawful basis. |
| Recording and transcribing conversations for quality assurance and to resolve disputes about what was said | Legitimate interests. Keeping the service accurate and being able to check what happened on a call. |
| Passing enquiry records to the client business you contacted | Contract. Necessary for service delivery. |
| Answering enquiries we receive through our website and following them up | Legitimate interests. Responding to someone who has asked us to get in touch. |
| Operating, maintaining and securing our website and systems | Legitimate interests. Keeping our systems available and safe from misuse. |
| Sending marketing communications about our services | Consent, which you can withdraw at any time. Where we contact business contacts about services similar to ones they have already discussed with us, we rely on legitimate interests and every message carries an unsubscribe link. |
| Giving clients access to a portal showing their own call activity | Contract. Part of the service we sell. |
| Taking payment and keeping accounting records | Contract for taking payment, and legal obligation for keeping the records afterwards. |
| Preventing fraud and abuse of the service, and resolving disputes | Legitimate interests. Protecting our business and our clients. |
| Complying with legal and regulatory obligations, and responding to lawful requests | Legal obligation. |
Where we rely on legitimate interests, we have carried out a balancing test to check that our interests do not override your rights. Our legitimate interests are:
You can object to any processing that relies on legitimate interests. Section 12 explains how.
You can ask us for a summary of the balancing test for any of these interests by emailing info@voicedart.uk.
Conversations handled through our service are handled by an AI voice agent rather than a member of staff. This covers calls in both directions, and conversations that start on a web page. When you are speaking to one of our agents:
Our agents are configured to make clear that they are an AI system if you ask. Our client businesses are responsible for telling their callers that calls may be handled by an AI agent and may be recorded, and we give them guidance and technical support so they can meet that obligation.
If you would rather not speak to an AI voice agent, you can ask to be passed to a person, or you can contact the business by another route such as email or its website.
You are not under a statutory obligation to give us personal data.
Some of it is needed for a contract. If you are a client, we need your business and billing details in order to provide the service and take payment, and we cannot open an account without them. If you make an enquiry through our website, we need enough contact information to reply to you.
If you are calling a business that uses one of our agents, you choose what you say. If you decline to give a piece of information the agent asks for, the business may not be able to deal with your enquiry, and the agent may offer to pass you to a person instead.
We share personal data with the following categories of recipient. Every one of them is engaged under a written contract that limits what they may do with the data and requires appropriate security.
| Category of recipient | What they do for us |
|---|---|
| Cloud hosting and infrastructure providers | Run the servers and storage our service depends on |
| Speech and language processing providers | Turn speech into text, generate the agent's replies, and turn text back into speech |
| Telephony and messaging carriers | Carry calls and text messages to and from the numbers we operate |
| CRM and workflow automation providers | Store enquiry records and move information between systems on our clients' behalf |
| Booking and scheduling providers | Place appointments in our clients' calendars |
| Email delivery and business communication providers | Deliver our email, including notifications to clients and marketing you have asked for |
| Website hosting and analytics providers | Serve our website and tell us how it is used |
| Payment processors | Take subscription and invoice payments |
| IT support, security and software maintenance providers | Keep our systems running, patched and monitored |
Providers in these categories are located in the United Kingdom, the European Economic Area and the United States. Section 10 explains how transfers outside the UK are protected.
We also share personal data with:
We do not sell your personal data, and we do not share it with third parties for their own marketing.
We will give a client reasonable notice before we make a material change to the categories of provider used to deliver their service.
Some of the providers described in Section 9 are based outside the United Kingdom, mainly in the European Economic Area and the United States.
Where personal data leaves the UK we rely on one of the following safeguards:
You can request a copy of the safeguard that applies to a particular transfer by emailing info@voicedart.uk.
| Data type | Retention period |
|---|---|
| Call recordings | 90 days from the date of the call. Where a client has asked us to turn recording off, no recording is created. |
| Call transcripts and call metadata | 90 days from the date of the call |
| Enquiry records we hold on behalf of a client business | 90 days in our systems. The client business keeps its own copy under its own retention policy, which we do not control. |
| Website enquiries that do not become client accounts | 12 months from our last contact with you, then deleted |
| Client account, contract and billing records | Duration of the client relationship plus 6 years, to meet HMRC and company record-keeping requirements |
| Client portal account data | Duration of the subscription plus 30 days |
| Website analytics | Up to 26 months |
| Marketing contacts | Until you unsubscribe. We keep a minimal record of your unsubscribe so that we do not contact you again. |
Once the relevant period has passed, personal data is deleted or anonymised. Where we are required to keep something for longer because of a legal claim or a regulatory request, we keep only what is needed for that purpose.
Under UK data protection law you have the following rights:
To exercise a right, email info@voicedart.uk. We may ask you for enough information to confirm who you are. We will respond within one calendar month. If your request is complex, or you have made several requests, we may extend that by up to two further months and we will tell you why.
Exercising these rights is free. We may charge a reasonable fee, or refuse, if a request is manifestly unfounded or excessive, and we will explain our reasoning if that happens.
If your request concerns a conversation you had with an agent we run for one of our clients, that client is the controller. We will forward your request to them and help them answer it.
Our AI voice agents handle conversations on behalf of our business clients. The processing is administrative. An agent takes a message, captures an enquiry, or books an appointment.
We do not carry out automated decision-making, including profiling, that produces legal effects concerning you or similarly significantly affects you. No decision about credit, employment, insurance, eligibility or access to a service is made automatically by our agents.
Our business clients use a secure online portal to see their own call activity, including call volumes, outcomes and transcripts. Accounts need an email address and a password. Each client account can reach only that client's own data.
Our website uses cookies and similar technologies. Some of them keep the site working. Others tell us how visitors use the site and remember what you have chosen.
Cookies that are not strictly necessary are set only with your consent, and you can withdraw that consent at any time. Our Cookie Policy sets out the categories we use, what each one does, how long it lasts, and how to change your mind.
We may update this policy. If we make a significant change we will post the updated version here with a new "last updated" date, and where the change materially affects how we use your data we will tell clients directly. Please check back from time to time.
If you are unhappy with how we have handled your personal data, please email info@voicedart.uk first so we have a chance to put it right.
You also have the right to complain to the Information Commissioner's Office at any time:
VoiceDart Ltd
3rd Floor, 86-90 Paul Street
London EC2A 4NE
Email: info@voicedart.uk
