B2B Growth Hub runs expos across the UK and Dubai. We built them Emma. She rings every new lead the moment it lands, qualifies it, and books the good ones into the show director's diary.
Someone fills in a form about exhibiting at a show. Right now, in that moment, they are interested. An hour later they are in a meeting. A day later they have spoken to a different expo, or gone off the idea entirely.
B2B Growth Hub runs shows in seven cities. Around show season, enquiries come in faster than any team can ring them back, and every hour of delay quietly costs stand sales.
Leads sit in the sheet for hours while the team is at a show.
Interest fades fast. A next day call back reaches a colder prospect.
Nobody has time to ask every lead the same four questions, every time.
Emma watches the lead pipeline. The moment a new enquiry lands, she is dialling. Warm, natural, and straight to the point.
The lead lands, Emma rings it. Weekdays, nine to six, so nobody gets a midnight call.
What they want from exhibiting, who they want to meet, stand size, and budget.
She checks his live calendar on the call and books the meeting there and then. Invite sent before the call ends.
Said in the first sentence of every call. And she never pretends to be a person.
Every answer lands in the sheet, so the team knows who is worth their time.
That call started eight seconds after Sarah pressed submit. Her interest never got the chance to cool.
If nobody picks up, Emma recognises the voicemail and leaves a short, natural message about their enquiry. Then she tries again later.
"Hi, it's Emma from B2B Growth Hub, sorry we missed you. It's about your exhibition enquiry. I'll try you again later, or ring us back whenever suits."
Apple's screening asks who is calling. Emma introduces herself, says why she is calling, and holds on the line until the person picks up.
Figures from Emma's first three weeks of calling. Real calls, logged and counted.
By the time my team even sees an enquiry, Emma has already spoken to them and there is a meeting in my calendar.
Nagendra Mishra
Show Director, B2B Growth Hub
A form, a ticket page, a partner list. Every new enquiry drops into one pipeline.
Within seconds, with the recording notice up front and the enquiry details in hand.
Goal, audience, stand size, budget. Four answers, captured on every call.
Good fits get booked with the show director live on the call. Everyone else is logged for later.
If enquiries sit for hours before anyone rings them, an agent like Emma changes the maths overnight. Let's talk about your pipeline.
